Halifax, Nova Scotia – July 23, 2020 – Bay Ferries Limited, Northumberland Ferries Limited, and Irving Oil today announced their joint Unforgettable Ocean Road Trip campaign, designed to promote tourism within Atlantic Canada and drive revenue for Nova Scotia, New Brunswick, and Prince Edward Island tourism businesses.
“By focusing on Atlantic Canada’s natural, open spaces and beautiful outdoor experiences, our brands will encourage travellers to safely explore their own backyard by land and by sea,” says Jessica Gillis, Director of Marketing and Customer Experience at Bay Ferries Limited and Northumberland Ferries Limited.
The Unforgettable Ocean Road Trip includes a complimentary $25 Irving Oil Gift Card with a booking for round-trip passage with a vehicle on the Fundy Rose (Saint John, NB-Digby, NS) or a coupon to save 5 cents per litre on Irving Oil fuel with a booking for return passage on the Northumberland Ferries Limited vessels that travel between Prince Edward Island and Nova Scotia. In addition, passengers who book their ferry passage online can save an additional 15% on all online orders at select Irving Big Stop locations – a great value for a road trip picnic.
The campaign will run from July 21 to September 30, allowing travellers to enjoy passage between New Brunswick and Nova Scotia and between Nova Scotia and Prince Edward Island via ferry and fuel up at Irving Oil stations to continue their road trips by land.
“Atlantic Canada has some of the most beautiful scenery in the country, while also offering a lot of fun outdoor activities for families,” says Tyler McLaughlin, Irving Oil’s Director of Retail Operations. “We wanted to make it easier for our friends and neighbours to explore the region with The Unforgettable Ocean Road Trip.”
Designed in collaboration with Halifax digital agency VERB Interactive, the program includes strategic digital advertising, a custom website experience (www.ferries.ca/roadtrip), online road trip itineraries, and contesting that will see two round-trip ferry fares given away for every week of the campaign. Dynamic social media support will ensure Atlantic Canadians can easily share their vacation photos via platforms such as Instagram and Twitter and inspire others to explore the region.
About Irving Oil
Irving Oil is an international refining and marketing company with a history of long-term partnerships and relationships. Founded in 1924, Irving Oil operates Canada’s largest refinery in Saint John, New Brunswick, along with more than 900 fuelling locations and a network of distribution terminals spanning Eastern Canada and New England. Irving Oil also operates Ireland’s only refinery, located in the village of Whitegate. Named one of Canada’s Top 100 Employers for four consecutive years, the company has a strong customer and community focus and is committed to future growth.
About Bay Ferries Limited and Northumberland Ferries Limited
Bay Ferries Limited and Northumberland Ferries Limited are sister companies that operate ferry services in the Maritime Provinces of Canada and Northeast USA and have enjoyed a business relationship with Irving Oil extending over many decades. With service dating back to 1941 inspired by friendly, Maritime hospitality, the companies’ mission is to safely transport passengers, allowing them to explore breathtaking scenery by land and by sea.
Director of Marketing and Customer Experience
Bay Ferries Limited & Northumberland Ferries Limited