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The CAT Sailing

About Us

Vision 

A valued and trusted choice.

Mission

Offering our customers safe, reliable and uniquely memorable connections to their destinations. 

Values

At Bay Ferries/Northumberland Ferries, our core values define who we are and guide every decision we make. These principles are the foundation of our culture, driving our commitment to excellence and shaping the way we interact with our clients, partners and each other. Our six values reflect our dedication to creating a positive impact and achieving sustainable success. They are:

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Safety

Our overarching value.

CAT Team Members

People

Our employees are our most important resource.

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Inclusion

We value diversity, collaboration and building strong teams.

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Continuous Improvement

We strive to enhance service delivery and customers’ experiences. 

A ferry sailing in calm waters with lush green hills in the background.

Authentic

We can be trusted to deliver on our promises with respect, integrity and transparency.

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Sustainability

Our decisions are guided by the environmental, societal and economic impacts.

Senior Leadership Team
Mark Wilson: President and Chief Executive Officer
Jeff Joyce: General Manager - NFL & Vice President, Marine Operations
Dan Riis: Vice President, Engineering
Jim Kerr: General Manager - BFL
Shawna Smith: Executive Director, People & Culture
Emily Cannon: Executive Director, Finance
Jessica Gillis: Director, Marketing and Customer Experience
Amanda Slade: Director, Safety & Security
Jeff McEntee: Director, Information Technology
Kelly Williams: Director, Corporate Services